Choosing a Business Partner: Cofounder, Executive or Expert

Diagnose the gap before you hand over a title or equity, then decide which kind of partner your business needs. Avoid the costly mistake.

  • How do you decide what kind of partner you need?
  • What does each partner role actually solve?
  • When do you actually need a cofounder?
  • Do you need a fractional or a full-time executive?
  • What qualifications matter most in a business partner?
  • How do you test a partner before you commit?
  • How should you stage the commitment to a partner?