B2B vs B2C Go-To-Market | The Full Founder's Guide

Selling to a business and selling to a person are two different machines. See how go-to-market splits between B2B and B2C, and how to pick your motion.

B2B vs B2C go-to-market at a glance
What is a go-to-market strategy?
B2B and B2C sell to opposite fears
Who are you actually selling to?
How do you get your first customers?
B2B and B2C channels rarely overlap
How does the buying process differ?
Pricing and the sales motion move together
Product-led or sales-led, how do you choose?
Who should your first go-to-market hire be?
What metrics tell you the motion is working?
Match the specialist to your motion
What are the biggest B2B vs B2C mistakes?
One idea, and two machines to carry it